The Buzz | Center on Addiction


Welcome to The Buzz—Center on Addiction's online conversation about addiction and substance use.

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CASAColumbia applauds the well-deserved award recently received by The Partnership for Drug-Free Kids for their national campaign on medicine abuse. Together with Hill Holliday, The Partnership’s “Mind Your Meds” campaign won the Gold Lion Award at the first Cannes Lions Health festival.

The U.S. is in a time of crisis with regard to the use and misuse of and addiction to opiates, including both prescription medications like Oxycontin and street drugs like heroin. Teenagers and young adults are among the most vulnerable. In the northeast, where many experts consider us to be in the midst of an opiate epidemic, overdose is the leading cause of death among young people. It surpasses the other leading causes of youth death (accidents, suicide and homicide), all of which are also associated with substance use.

Addiction is a complex, often chronic brain disease for which there is currently no cure. There is always a risk of relapse, similar to other chronic conditions, such as high blood pressure or diabetes. Some may view this as discouraging and think, “If there is no cure, what is the point of getting treatment?” Though the thought of dealing with a life-long disease can be daunting, it is possible to live a healthy life with proper care. 

Withdrawal can and should be managed professionally. There is no benefit to “toughing it out,” and failure to seek help for withdrawal can undermine addiction treatment.

Welcome to Five Minutes With where we take a few moments to better get to know the CASAColumbia staff. Today we’d like to introduce Charlie Neighbors, Associate Director of our Health and Treatment Research and Analysis division.

When talking about addiction treatment, it is common to hear that a patient must strongly want to get better in order for treatment to work. This myth is far from reality. People with addiction often believe they don’t want or need treatment. In fact, low motivation or acceptance of their need for help often goes hand-in-hand with being addicted.

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