CASAColumbia applauds the well-deserved award recently received by The Partnership for Drug-Free Kids for their national campaign on medicine abuse. Together with Hill Holliday, The Partnership’s “Mind Your Meds” campaign won the Gold Lion Award at the first Cannes Lions Health festival.
The U.S. is in a time of crisis with regard to the use and misuse of and addiction to opiates, including both prescription medications like Oxycontin and street drugs like heroin. Teenagers and young adults are among the most vulnerable. In the northeast, where many experts consider us to be in the midst of an opiate epidemic, overdose is the leading cause of death among young people. It surpasses the other leading causes of youth death (accidents, suicide and homicide), all of which are also associated with substance use.