Five Minutes With Kathleen Manning
Welcome to Five Minutes With, where we take a few moments to better get to know the CASAColumbia staff. Today we’d like to introduce Kathleen Manning, Director of Marketing.
What work do you do at CASAColumbia?
I am the Director of Marketing at CASAColumbia and I am responsible for developing and overseeing all of the strategic marketing plans for the organization to drive visibility of the brand and generate interest and support from partners, sponsors and donors.
What inspired you to start doing this work?
I came from a marketing agency and one of my clients there was the SVP of marketing for a major media brand. Together we worked on a variety of cause marketing campaigns for the brand and he often spoke about how important it was “to do well by doing good.” That notion really resonated with me and inspired me to want to make an impact and a difference in the world. When I was presented the opportunity to work with CASAColumbia I knew I wouldn’t find a more important cause or worthy organization to do exactly that.
What has been the most exciting thing you’ve worked on during your time at CASAColumbia?
There have been many exciting moments, from securing major sponsors for our Family Day initiative to traveling the country with Mr. Califano to promote his book, How to Raise a Drug Free Kid: The Straight Dope for Parents, and having the privilege to connect parents and communities leaders who are on the ground level dealing with this critical issue has been a honor. I think the most exciting recent event has to be working with a very dynamic group of marketing and communications folks in our organization to re-launch our website. This project was many years in the making and to work on rebuilding it and see it come to life has been very satisfying.
If you weren’t doing this, what would you be doing?
That’s a tough question to answer. I love fashion and home design so perhaps something with that. I am also very into nutrition and fitness so maybe something there. But truthfully, I have always wanted to be in marketing. I can remember way back to when I was a little girl, I loved the movie “Baby Boom” purely for the fact that Diane Keaton was the “Tiger Lady” in her advertising/promotions job. I wanted to be just like her.
Where is your favorite spot in New York City?
I lived in NYC for over 15 years and I think my favorite spot has changed every few months! But if I had to pick one, I think I would actually pick a restaurant called Banc Café. It’s the location of the first date I went on with my now husband and that spot literally changed my life forever and for the better!